James E. Bohne, Jr.
Greater Ogden Area REALTOR^®

_Contact Me

	Greater Ogden Real Estate
	Home Buying/Selling Tips
	Home Mortgage
	Local Market Trends
	For Sale by Owner
	Especially for Military
	Commercial/Industrial
	Investment
	Buying Forclosures
	Home Improvement
	Resources
	Greater Ogden Area Info Webmasters About James

Marketing Your Property

Many highly visible promotional efforts by large real estate brokerages are aimed at attracting more listings, but have limited value to the client trying to sell their property.

At Crest Realty we focus on effective marketing without the fluff. We are in business to meet your goals.

How Buyers Find the Home They Purchase:

Source: The 2000 National Association of REALTORSÒ Profile of Home Buyers and Sellers

As you can see, homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional. Listing your house on Multiple Listing Service (MLS) is the single most effective way of reaching this audience.

Advertising and Promotion

The following is a list of strategies I've used to market homes I've listed:

Enlisting the efforts of other real estate professionals: Forty nine percent of buyers find their home through a real estate agent.

• The Multiple Listing Service (MLS) is the primary means of marketing to other Realtors
• In-house staff of highly experienced agents with large customer base
• Direct promotion to other real estate professionals
• Placing your home on a broker tour

Enlisting and marketing to friends, relatives, and neighbors: Eight percent of buyers are referred by someone the seller knows; another three percent of buyers come directly from this group

• Direct mailings, telephone, and personal canvassing
• Invitations to open house events

Promote directly to prospective buyers:

• Yard signs are still remarkably effective
• Print advertising
• The Internet - the following sites pull listings directly from the MLS:
  • Realtor.com – the largest and most popular
  • Utahrealestate.com – public version of the Wasatch Front Region MLS
  • Crestrealtyutah.com – our own local listing service
• Open houses aimed at the general public, friends and neighbors

Local referral and relocation resources:

• Service Magic internet referral service
• Military Towns internet referral service aimed a military relocation
• Home Gain
• Global Real Estate
• Real Estate Agent Finder
• My personal Web sites:
  • Greater Ogden Real Estate (this site)
  • Welcome to Greater Ogden
  • Roy City Forum
• USAA military relocation referral service currently under consideration

If you are ready to sell your home and are looking for a REALTOR^®, please contact me and ask for a Homeselling Proposal which will include a complete comparative market analysis.

Next > The Services We Provide

Return to > Buyer/Seller Tips

James E. Bohne, Jr., REALTOR® Mobile: (801) 791-9579 Office: (801) 476-9500 Fax: (801) 476-9581 E-mail: j.e.bohne@att.net

Crest Realty Inc. Equal Housing Opportunity. Equal Opportunity Employer.

Copyright © 2005, James E. Bohne, Jr., All Rights Reserved